Redefining Competitiveness

Today's market lifecycles are characterized by violent success and dramatic decline. Competing requires strategies that encompass digital technology to gain agility, innovation and drive profitable growth in sustainable ways.

The world is in the midst of a digital transition driven by consumers, thriving digital hubs, and some world-beating digital firms. But digitization is also about investing in, and use, digital. On this count, Europe's digitization remains uneven if we look at sectors, companies, or countries. Europe operates below its digital potential, and is dependent on the United States. Digital market initiatives will have large benefits-but with a concerted push to expand digital adoption within private and public-sector enterprises.